Experts discuss the Privacy Imperative - Watch Now

22 July 2021

The use of vast swathes of data underpinning artificial intelligence comes with its own issues, particularly in terms of taking responsibility in handling data, but also in ensuring that the data on which a decision-making system is based has been vetted.  Combining datasets across companies and industries unlocks unlimited potential. However, it also carries inherent privacy, security and ethical risks that can bring legal and regulatory scrutiny to business practices.  Privacy and guardrails around data use are becoming increasingly important in a world where exponential computing power, a proliferation of affordable connected personal devices and artificial intelligence are enabling large scale data gathering about individuals, groups and  populations.  The key issues of control, inclusion, and accountability impact all sectors.

On May 12th, ADAPT welcomed three experts Aoife Sexton, Pat Mc Carthy, and Ray Walshe from industry and academia, to outline their unique perspectives on proactive privacy at the inaugural Creating Tomorrow’s world Seminar series.  The speakers engaged in an informative and lively discussion on the “data dichotomy” and how innovation can solve some of today’s privacy problems and address areas such as socially responsible governance, standards, trust, and anonymization. WATCH HERE

Panellists Views

Aoife Sexton is chief Privacy Officer and Chief of Product Innovation in Truata, a privacy-enhanced data analytics solutions provider that specialises in privacy risk assessment, de-identification, and true anonymization of data. Truatas’s mission is to empower organisations through the use of privacy-enhancing data solutions to unlock value from their data while protecting customer trust and brand loyalty. Truata’s business stresses that innovation is possible whilst respecting privacy, not an either-or, and their focus is on assisting organisations to unlock value from data while understanding the constraints of GDPR. This data dichotomy is a thin-edged sword to get it right  / get it wrong requiring organizations to drive the balance. Truata has developed technology solutions that are available and emerging to manage data assets at scale particularly in the areas of Anonymisation and pseudonymization for purpose limitation under GDPR. 

Huawei’s Pat McCarthy is  AI Security and Privacy Protection Advisor working out of the Huawei Cyber Security Transparency Center in Brussels and serves on the SFI INSIGHT Centre’s Governance Board. Pat talked about building Huawei’s work on innovation and AI pipelines while working to a strong set of privacy principles. He outlined some interesting use cases for Edge AI for humanitarian projects such as Rainforest connections, their work with Sodexo on edge cloud intelligence for large-scale food retail organisations, and work with Autonomous on automotive intelligence. 

Ray Walshe assistant professor with DCU, principal investigator with the ADAPT AI & Digital Media research centre, gives a very detailed overview of developments within the European data governance and privacy ecosystem, highlighting the co-evolution of technology and standardisation at the national and EU level that is cross-cutting the issues of privacy, transparency, and trust.

Key takeaways 

  • Organisations are on the cusp of a paradigm shift where proactive privacy solutions are imperative to data strategy to unlock the full value.
  • Important for SME’s to establish data governance remit within their business. 
  • Having a privacy officer who owns the data strategy at the top table can future-proof organisations by demonstrating responsible data management and governance. 
  • Organisations that take a privacy-first approach derive higher ROI from the business. 
  • Transparency is key to building  confidence and trust. 
  • Next-generation privacy standards for platform technologies will play a big part in tomorrow’s world.