Prof Markus Helfert


Email Address: [email protected]

Markus Helfert is Professor at Maynooth University and the Director of the Innovation Value Institute. He is a Principle Investigator at the Adapt Research Centre. His research is centred on Digital Service Innovation, Smart Cities and IoT based Smart Environments and includes research areas such as Service Innovation, Intelligent Transportation Systems, Smart Services, Building Information Management, FinTech, Data Value, Enterprise Architecture, Technology Adoption, Analytics, Business Process Managem ent. Prof. Helfert is an expert in Data Governance Standards and is involved in European Standardisation initiatives. He advises small and medium sized Enterprise in relation to Innovation and IT Management. Markus Helfert has authored more than 200+ academic articles, journal and book contributions and has presented his work at international conferences. Helfert has received national and international grants from agencies such as European Union (FP7; H2020), Science Foundation Ireland and Enterprise Ireland, was project coordinator on EU projects, and is the Project coordinator of the H2020 Projects: PERFORM on Digital Retail

Research Domains
  • Artificial Intelligence
  • Behavioural Analysis
  • Business and Finance
  • Data Analytics
  • Data Governance
  • Data Integration and Quality
  • Data Management
  • Data Representation
  • Data Visualisation
  • FinTech
  • Human Computer Interaction
  • Knowledge & Data Engineering
  • Machine Learning
  • Personalisation
  • Policy
  • Predictive Analytics
  • Privacy & Ethics
  • Quality of Experience
  • Responsible Innovation
  • Security
  • Standards
  • User Centric Design and Modelling