Prof Laurent Muzellec

Email Address: [email protected]

Professor Laurent Muzellec is the founder and director of Trinity Centre for Digital Business. He is also the founder and director of the Master in Digital Marketing Strategy at Trinity Business School. Laurent’s research with ADAPT focuses on consumer behaviour and privacy and their relationship with data mining and revenue model of Tech giants. His articles have appeared in several international publications including Industrial Marketing Management, Marketing Theory, the Journal of Advertising Research and the European Journal of Marketing.

Research Domains
  • Data Governance
  • Data Management
  • Digital Humanities
  • Privacy & Ethics