Trust in Emotionally Expressive Artificial Agents


Emotions are essential for social interactions – they are multimodal (tone of voice, gestures, language) yet they are mostly studied unimodally. Emotionally expressive agents are trusted more, giving product designers the opportunity to explore deeper digital experiences with users.

Industry Challenge

Think about your own digital concierge. In the quest to understand multimodality in the perception of artificial agents, it is necessary to build machines that people trust to engage potential users in the process of assessing this perception.

ADAPT Solution

ADAPT generated an animated avatar and deployed it within a Furhat Robot with an associated application to access the users’ interaction with the avatar.

Diagram of how to generate trust in Emotionally Expressive Avatars Through AI

Results & Benefits

This research highlighted that perceiving the avatar as intelligent, knowledgeable and trustworthy increases behavioural trust. This research has use cases across game development and entertainment and avatars for health and training.

Want to learn more?

Check out this video from Robin Wilton on Trust and Ethics in Research and Innovation

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