We address the integration, management and optimisation of privacy-aware data flows between users and content services, needed to handle the changing usage contexts and a growing variety of data sources that arise from rapid innovation in digital content services.
We apply dynamic, knowledge-driven techniques to ease management decision making across multiple business domains, differing workflow practices and heterogeneous service platforms. By addressing issues of data protection, data ethics and data integration together we aim to establish a data governance framework that gives users the confidence to engage with new waves of digital content services while addressing the cost and risk involved in providing those services.