Social Media Audience Targeting Platform. ‘Gajo’ is the quick and easy way to find your target audience on social media, improve conversion rates and drive down the costs associated with new customer acquisition.
Digital marketing continues to grow at a phenomenal pace and as the web becomes more personalised, targeting the right customers has become a key indicator of advertising success. Social media marketing – the market sector most relevant to Gajo technology – reached revenues of $6.2 billion in the US in 2013 and is set to increase by 33% in 2014. For display advertising – also relevant to the Gajo targeting technology – U.S. revenue is estimated to increase by 70% to $30 billion by 2017.