‘Duster’ improves customer communication and strengthens digital marketing by optimising online content resources with innovative support optimisation technology.
Duplicate content is a major challenge for companies, which often have different writers (e.g. product group writers, technical support staff and customers) creating similar content. This results in substantial duplicate or near-duplicate content, which is often ignored or blocked by search engines. Companies can avoid the duplicate or near-duplicate content implications on digital marketing impact and the support they give to customers with an automated content optimisation tool.