CARA enables accurate prediction of the sentiment of consumer opinions in online reviews. This flexible solution can help you capture the voice of the customer and identify detractors and promoters.
Sentiment analysis is a well-established tool for mining opinions from customer reviews and social media content. However, the quality of automatic sentiment judgements varies with the product category and type of media, so that automatic sentiment analysis often underperforms. There is a need for a flexible solution to provide sentiment analysis of user-generated content that can: adapt to new product categories; and deal with irregular language usage such as abbreviations, ungrammaticality, and sarcasm, which make online reviews difficult to analyse automatically. CARA meets this market need.Download PDF