AMAS provides adaptive media and services for dynamic personalisation and contextualisation of online courses. 

Current online courses provide a one-size-fits-all approach to learning. They lack consideration of each learner’s individual needs, previous knowledge and skill levels. Learners may therefore find the course too difficult/easy – leading to frustration and de-motivation. In addition, most courses are not capable of monitoring a learner’s behaviour automatically and therefore cannot adapt when, for example, a learner starts to struggle with assigned tasks. In response, AMAS supports enhanced and personalised online courses, identifies potential problems and intervenes to guide and motivate learners, and provides constructive feedback and visualisations to learners. 

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